Try to Please All and You Will Please None: How Segmenting Your List Can Increase Engagement and Charitable Giving

 

How can a nonprofit like yours “please everyone”?

Unfortunately, you can’t…but…

Here’s what we do know after working with hundreds of nonprofits over the years:

There are better ways to communicate with your supporters than by throwing spaghetti at a wall and to see what sticks.

Or worse, ghosting your audience until it’s time to ask for a gift.

If finding that sweet spot of communicating with your donors is difficult, let’s talk about one way you might relieve some of the stress in the system: Segmentation.

Check out our new article on the ins and outs of list segmentation.

Written by the talented Amanda Cowart.

https://cloudstackservices.com/increase-engagement-and-charitable-giving/

#nonprofits #nonprofitfundraising #fundraising #donorengagement