How cause marketing benefits Canadian brands and the nonprofits they give back to

 

The cloudStack services team, a Salesforce for nonprofits implementation partner, is proud to be putting out another great nonprofit resource. 

What is cause marketing and why are brands jumping on board? Unlike traditional marketing with the main goal of driving profits, cause marketing has brands partnering with nonprofits to give back and do good. It’s not entirely selfless, however. This type of partnership also raises a brand’s profile and perception, which can lead to consumers feeling good about supporting an organization who donates to charity, spending more, and thus increasing the company’s bottom line. 

Learn more about the rise in #causemarketing.

 → Why are brands jumping on board?

 →How brands can do cause marketing well 

→ What nonprofits should look for when partnering with a brand

https://cloudstackservices.com/cause-marketing-benefits-nonprofits/